This was a freshman year project in which we had to create the idea of a product made out of insects for the fictional corporation, "Insecta International." My idea was to have rat killer nuggets that are made out of the deadly Blister Beetle. The brand slogan that I came up with is "Don't let rats bug you. Bug them back."
Our first design task was to create a brand mark (logo) for the product, and later create a physical package in which the product would, in theory, be contained and sold. We had to make sure that the package would be able to hold the product, advance the brand identity, and act as a sort of silent salesperson (meaning that the package should look good enough to gain people's interest and ultimately be part of the reason that people end up buying the product).
Let's get started.
Above: Mind map for thumbnail brainstorming
Above: Thumbnail logo studies
Above: Final comprehensives - Used for peer critique review to choose final rendition of
Final Logo Design
Firstly for the package design, some heavy research on safety info was done. This was an extra step that wasn't required by the project's guidelines, but one that is necessary if we are simulating a real-world scenario - I was going for something true to the real world, not theoretical. There was a lot of info to put on the box, which was a challenge. Some things had to be slightly summarized.
Below: Experimenting with different types of containers - coffin style and matchbox style, respectively.
Above: Now we've decided on a package shape. This is revision 1.
Above: This is the final revision of the package. The colors have been edited to be more appealing to the brand identity, and the fold/cutlines have been lightened so that they are less visible on the final product. Some editing has been done to the information as well to ensure that everything is visible when the package is closed and that everything fits. Also added Insecta logo found from Adobe Stock. Drumroll please...
Tada!
