This was a project for my Professional Design Practice class in which we were tasked with creating an ad campaign for an existing company. I came up with a user-generated advertisement campaign in which people would upload their photos and videos of them off-roading in their jeep, using the hashtag #GetOutThere, and they would be entered to a raffle to win a new Jeep Gladiator.
I made an Instagram version and a YouTube version of a video ad for the project, as well as a reciprocating advertisement that could be used anywhere.
Above - Instagram full-length ad
Above - Reciprocating short-length ad for Insta or other platforms
Above - Logo designs for the ad campaign
